Est. MMXXVI · By Reservation Only

One Naan.
One Lifetime
of Counsel.

A hand-stretched naan, blistered and brushed with butter.

A single, perfectly blistered naan. Served with a lifetime of strategic counsel, complimentary.

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Our Story

A Pivot, Properly Priced

For over a decade, Paul advised Australian leaders on enterprise transformation, market entry, and the quiet art of telling a CEO that the strategy is, in fact, the problem. The work was good. The dinners were better.

One evening, over a basket of naan in a quiet corner of Western Sydney, a friend asked the obvious question: why don't you just sell the naan?

So we did. One naan. Five hundred thousand dollars. The advice, naturally, comes with the bread — because in our experience, no one has ever paid full freight for the consulting and walked away hungry.

Voices

Said by Serious People

A small selection of remarks, lightly anonymized.

The naan was, to be candid, the best part of a $400 million carve-out. We expensed it as professional services.

A Managing Partner
Mid-market Private Equity

I came for the bread and left having shut down a product line I'd been quietly suspicious of for two years. Worth every penny.

A Founder, Series D
Vertical SaaS

My CFO called it a strategic acquisition. My board called it lunch. Both were correct.

A Sitting CEO
Industrial Conglomerate

Paul told me, between bites, that my org chart was a coping mechanism. He was right. We restructured on Monday.

A Chief People Officer
Public Tech Company

I've paid more for less. I have, in fact, paid considerably more for considerably less.

A Family Office Principal
Undisclosed AUM

The gold flake was a touch much. The advice on succession planning was not.

A Founder-Chairman
Third-generation Family Business
Questions, Anticipated

Frequently Asked, Honestly Answered

Is the naan, in fact, $500,000?
Yes. The price reflects the naan, the counsel, the conviction with which both are delivered, and a modest premium for restraint — we have resisted the urge to charge more.
Can I order the consulting without the naan?
No. The naan is non-negotiable. It is the medium through which the advice is delivered, and frankly, the part of the meeting most people remember.
Do you take corporate cards?
We do. Most of our clients book the naan as "Strategic Advisory — Onsite." Some prefer "Stakeholder Engagement, Catered." Either is accurate.
Is there a tasting menu?
There is one item. Tasting it is the entire menu.
What if I'm gluten-free?
Then we will eat the naan together, and you may simply receive the counsel. The price remains unchanged.
Is this a joke?
The naan is real. The advice is real. The price is real. Whether the entire enterprise is a joke is, like most things in consulting, a matter of framing.
By Appointment

Reserve The Naan

A brief note. We will respond within two business days, with the discretion the matter deserves.